Since 2005, the University of Missouri Agricultural Extension Specialists in the Northwest Region have used a meeting format which combines private pesticide applicator training (PAT) with subject matter technical updates. The current format is one and one-half hours of PAT and twenty minute technical updates in agronomy, livestock, agricultural engineering, agriculture business and horticulture. Private pesticide applicators are required to be recertified every five years either through viewing a CD or in-person training. County Extension offices encourage those who need to be recertified to attend an in-person training session as this provides an opportunity for specialist to provide teaching. We include fresh material into the recertification process to make the training valuable to the clients. After the recertification training, we encourage producers to stay and each specialist provides a 20-minute update in his or her subject matter expertise. The specialist’s subject matter are agronomy, livestock, horticulture, agricultural business and agricultural engineering. This provides an excellent opportunity for specialists to obtain new clients from those who have stayed after the training. Our evaluation data indicates over the years, with a scale from 1.0 being poor to 5.0 being excellent, the overall value of these meetings are between 4.0 to 5.0 which is good to excellent. We also measure knowledge gained with the same scale. Clients are asked to rate their knowledge levels before the specialist presentation and after. Knowledge gained typically ranges from 0.8 to 1.1 point increase. This format continues to be an effective format to create new relationships with clients and present effective, high quality meetings.