FARM TO PHONE: MAKING QUICK AND TIMELY VIDEOS ON CROP PRODUCTION

Carleo, J.1
1Area Specialized Agent, NC Cooperative Extension, Statesville, NC, 28687

Abstract:

Videos are a popular educational tool for the modern farmer. We developed a series of short, online videos to keep North Carolina’s small grain farmers ahead of emerging crop production issues. The videos were created, filmed and edited in-house with an average turn-around time of 4 days from filming to web release. Videos are filmed in the field just prior to the time when farmers will need the information. Content in all of our 2-minute videos is tightly focused on technical information geared directly to the commercial audience. Each video outlines the significance of the topic; illustrated identification, control and prevention; and, follow-up links for more information. Impact of the pilot series led to additional funding from commodity groups for a total of 45 videos on corn, soybeans and small grains. Keys to success in quick video production are: 1) conversational story-telling for viewer engagement; 2) using a mobile device; 3) maximum length of 2 minutes; 4) maintaining quality sound and images.  

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