KYF2 is two great award-winning shows in one: Kentucky Farms, Kentucky Flavor! The show first highlights the Kentucky farmer growing a seasonal specialty crop and then adds the flavor with a nutritional recipe utilizing the featured specialty crop. Consumers gain a better understanding of how the crop is grown on the farm and have the confidence to prepare dishes at home using fresh local produce. The ultimate goal of the project is to connect the farmer with the consumer, boost farm sales, increase profitability, and provide recipes and food demonstrations to encourage and grow the local food economy in South Central Kentucky. In 2018, a third season of Kentucky Farms, Kentucky Flavor (KYF2) aired thanks to funding from the USDA Specialty Crop Grant in partnership with SOKY Marketplace in Bowling Green, KY. At the end of the season, farmers reported 100% increase in sales and awareness of their specialty crop, gained new social media followers, increased traffic on the farm which led to a 10 to 15 percent in sales, and noted that the program brought new customers to the farmers market.