In-field learning affords an incredible opportunity to engage individuals in ways that cannot be readily reproduced in a classroom setting.  Beef cattle producers attending the 127th Annual Tuskegee Farmers Conference had the opportunity to tour a local stockyard and observe behind the scenes of a sale barn before, during and after sale day.  The program was designed to provide attendees a better understanding of the cattle business while focusing on the following topics: Cattle Sales and Marketing, Record Keeping, Bull Selection and Beef Quality Assurance.  The Alabama Beef Handbook was introduced as an educational resource and as a reference guide for future programs.  A survey was conducted with the participants using an audience response system to determine change in knowledge, behavior, and application.  Eighteen participants responded to the survey. Sixty four percent of the attendees indicated just beginning or planning to begin in the cattle business.  Twenty-one percent of the respondents indicated having 5 to 10 years of experience and 14% having more than 10 years of experience.  When asked to indicate their cattle herd size, 86% of attendees owned less than 50 animals, 7% owning 50-100 animals and 7% owning more than 200 animals.  When asked the acreage own or leased, 63% of respondents owned/leased less than 50 acres, 13% owned/leased 50-100 acres, 19% owned/leased 100-200 acres and 6% owned/leased more than 200 acres.  Participants indicated they were 63% very likely, 6% likely, 13% somewhat likely to adopt the information presented in the next 12 months. Results indicate a continued need for educational materials and educational learning opportunities for new and beginning farmers.