Website/Online Content

Coles, J.*¹, , Hildabrand, Kristin*²,
¹ County Extension Agent for Agriculture and Natural Resources, UK Cooperative Extension Service, Bowling Green, KY, 42101
² County Extension Agent for Horticulture, University of Kentucky Cooperative Extension Service, Bowling Green, KY, 42101

Facebook has over 2.32 billion active users and represents a huge potential for outreach for the Cooperative Extension Service.  Since July of 2016, the Warren County Agriculture’s Facebook page has increased its scope and interaction.  The page has focused on timely agriculture and horticulture educational information, promotion of events, agriculture awareness campaigns, and recognition of local farmers.  From July 2019-March 2020, outreach for the Warren County Agriculture Facebook page was 67,320 and engagement at 7502 with 1714 likes and 1814 followers.  Social media blue book values each post on the page at almost $21.33/post.  Based on the 146 posts made this year, that is a $3492 marketing value to our local extension program.  In addition, to marketing value, the Facebook page has served as an outreach to non-extension users.  The agents receive many questions from non-extension users through the Facebook messenger feature and some have even attended events promoted on the page.

The Facebook page link is https://www.facebook.com/warrencountyag/. The horticulture and agriculture agent are the content contributors to the site and the Warren County staff assistants help with graphic development and calculating analytics.