Event Promotional Package

The Sheep and Goat Meat Quality and Value-Added Products Workshop is one of three all-day workshops held each year in the southwestern area of Pennsylvania. The purpose of these workshops is to provide detailed information on sheep and goat production to help producers improve production efficiency and profitability. The objectives of this workshop were for producers to learn about meat quality characteristics, learn where retail cuts come from on a carcass, and learn ways to add value to their animals or meat products. Twenty people attended the workshop and 100% of those who completed a post evaluation indicated that their knowledge increased a moderate to considerable amount and 75% planned to use the information to make changes to their operation. I produced the marketing brochure using Publisher, wrote the press release, and worked with Penn State staff to create the information that appears on the website. The website is located at https://extension.psu.edu/meat-quality-and-value-added-products-workshop. The photo that appears on the webpage was taken by me. The brochure was distributed via postal mail and at other workshops held across the state, the press release was sent out state-wide through Penn State’s Public Relations Specialist, and an email invitation that directed recipients to the website was sent out by Penn State’s marketing and communications department.